Our Team
At Aligned Marketing, we're a small team of strategists, editors, and professional internet-scrollers who believe your social presence should sound like you, not like every other brand account posting at 9am on a Tuesday. We handle the strategy, editing, captions, scheduling, and engagement. You hand over a few hours of raw content each month and get your time (and your sanity) back.
We're not a churn-and-burn content mill cranking out templated calendars. We're the team that actually reads your brand voice guide, remembers your dog's name from that one Instagram post, and treats your business like it's ours to protect. That's the difference between content that fills a grid and content that actually builds something. Meet the people behind the scenes below, and if the way we work sounds like your kind of team, check out who we're looking to bring on next.
Madeline Willett, Your Social Media Marketing Director
Madeline started out in operations and marketing at scaling startups, which is a generous way of saying she spent years building things that didn't exist yet, usually on about three days' notice. That led to an internal marketing director role at adventure travel companies, where she kept running into the same problem: business owners sitting on incredible stories with zero time to tell them. Aligned Marketing exists to fix that.
She's a digital nomad and full-time traveler, so she's usually working from somewhere with excellent views, as long as it has wifi! When she's not building content strategy for clients, she's building travel content for her own page, working through a fiction and a non-fiction book in strict alternating order (she has rules about this), or stargazing while confidently identifying zero constellations.
Liz Bond, Content and Operations Coordinator
Liz's background is in marketing and content, and it started with a camera. Years of photography taught her how to see light, expression, and the small details that make an image work, and that eye shows up in every piece of client content she touches. She brings the same instinct to strategy and ideation at Aligned, taking a brand's foundation and turning it into social posts people actually stop for, while keeping the systems behind the work running so creative ideas make it out the door.
Away from the screen, you'll usually find her chasing good light somewhere new, camera in hand. Life on the road keeps her portfolio full, and she's still the person to ask for the best hidden gem spots on your next road trip.
Lauren Lunt, Video Editing and Graphic Design
Lauren is a content creator for Aligned, and capturing moments comes naturally to her, whether that's an Instagram Reel, a roll of film she's still learning to shoot, or a photo dump straight to the group chat. She has an eye for the small, specific details that make a brand feel alive, and she brings that same energy to client work: finding the moments worth capturing and turning them into content that reflects the passion behind the brand.
When she's not creating for clients, she's usually documenting her own life somewhere new, always looking for the next thing worth photographing. Travel keeps her lens full, and it shows in how she approaches every project: with curiosity, an eye for detail, and a genuine love for telling stories through images.
Bailee Kinney, Video Editing and Graphic Design
Bailee has always been a creative at heart. Starting off as a photographer, she has expanded into the world of video editing and social media marketing. She enjoys crafting visually compelling stories and creating content that is authentic and resonates with the target audience, whether it's for a brand or for her own social platforms.
You can often find her traveling the world and exploring a new city, learning about the history and finding the best local spots. When she's not on a last-minute trip, you can catch her at a concert, a music or community event, or diving headfirst into a new hobby that will occupy her free time for the next month.