EXTERNAL MARKETING LEADERSHIP

Your New Marketing Director reporting for duty.

Strategic, done-for-you support to keep your business thriving.

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What if, you could have immediate expert-level marketing leadership without the hiring, training, or management of a marketing professional?

My retainer-style plans give you the marketing leadership and execution your business needs to grow, instantly. When you work with me, you’ll feel confident, supported, and relieved, knowing your marketing is consistently moving forward with expert strategy and implementation.

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WHAT’S INCLUDED:

DIRECTOR PLAN

Best for businesses who know they need in-house level marketing support, but understand the value of an external Director getting it all done on their behalf.

  • Social media isn’t just about posting—it’s about building relationships, increasing brand awareness, and turning followers into customers. With strategic content creation and expert management, we ensure your social presence stays active, engaging, and aligned with your business goals.

    This plan icludes:

    • 3 posts weekly

    • 2 reels weekly

    • 2 stories weekly

    • 3x daily engagement (responding to social messages, notifications, comments, etc.)

  • Reach the right people with strategic advertising.
    Meta ads (Facebook & Instagram) allow you to target the exact audience that needs your product or service. With expertly crafted ad creative, audience targeting, and performance tracking, we’ll make sure your ad spend is working for you.

  • Get in front of customers actively searching for your services.
    Google Ads put your business at the top of search results when people are already looking for what you offer. With the right strategy and management, we help you capture high-intent leads and drive real business growth.

  • Stay aligned, focused, and in control of your marketing.
    Marketing is always evolving, and your business needs a plan that adapts. These strategy sessions ensure that every effort we make aligns with your goals, giving you clarity and confidence in your marketing direction.

  • Expert help where you need it most.
    Not every marketing need fits into a neat box. That’s where flex hours come in—giving you access to strategic support across a wide range of projects, ensuring your marketing stays effective and dynamic.

    These hours can be used for project such as:

    • Email Marketing – Reach your audience with high-converting email sequences, newsletters, and automation.

    • SEO – Improve search rankings and visibility with content optimization and keyword strategy.

    • Copywriting – Create compelling, conversion-driven messaging for your website, ads, and content.

    • Design & Marketing Collateral – Professional design for lead magnets, social content, and sales materials.

    • Strategic Marketing Support – Guidance on campaign development, audience insights, and growth strategies.

    • CRM Management & Implementation – Set up, optimize, and maintain your customer relationship system for streamlined communication.

    • Lead Magnets & Capture Strategies – Develop valuable resources that attract and convert potential clients.

    • Additional Social Media Management – Expand your presence across platforms like LinkedIn, Pinterest, or TikTok with tailored content and engagement strategies.

This plan can be customized to your specific goals - when we begin work together, I’ll first develop a strategy plan that will map out exactly what will best support your business. Then, we’ll focus on the channels, support style, and creative that you actually need to move the needle in your business!

Select this Plan
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Anne Koenning, Executive Director

“Madeline joined our team and made quick work of automating our marketing systems, developing a robust social media strategy intended to drive engagement, playing an integral role in the design and launch of a brand-new website, and spearheading the transition to an entirely new CRM. Madeline does an incredible job of staying up-to-date with marketing trends and is familiar with a wide variety of software and marketing tools. Working with her means your marketing will be timely and reflect current best practices.”

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If you’re still reading, you’re here for a reason …

Real talk? Even as a marketer in my own business, I don’t do everything myself; I hire specialists to support me in areas outside my zone of genius.

That’s what being a smart entrepreneur is all about: knowing when to bring in help so you can focus on what you do best.

My retainer packages are built to give you that same advantage, providing expert marketing leadership and implementation so you can love your business again while growing it sustainably.

Not sure where to start? Let's chat!

Which approach is right for your business?

I’m here to help! Let’s jump on a call to discuss.

Align with the Right Approach for You