From end-to-end, I’ll take a deep dive into how you operate. We’ll look at CRMs, emails, social media, or any marketing efforts you’ve previously engaged in. This is where I become a true partner in your business and develop a custom plan based on what you actually need.

Pulling from my background in copywriting, customer journey development, and revenue operations — we’re bringing all the expertise to the forefront as we identify exactly who you’re serving and what they need to hear. Here’s where we develop an aligned messaging guide that will serve as the basis of everything that comes next (and that will make it super easy for you to work with contractors in the future by giving them the exact words that make an impact!).

Colors, logos, icons, imagery and the brand guide that will serve you for years to come. In this portion of the sprint, we’ll develop a fully-fledged brand guide that aligns with your business’ core mission and messaging. With my in-house team of designers, marketers, and copywriters involved in this part of the process, we’ll end up with a result that will (finally) feel like a brand that aligns with your identity.

This is where we put your messaging and updated tone to the test! We’ll professionally copywrite your site pages to reflect your elevated brand, in a way that converts your clients faster, more efficiently, and effortlessly.

Let’s bring your newly (re)formed brand to the masses! In this final step, we’ll professionally design and develop a simple 3-page site either on Wordpress or Squarespace (we’ll discuss the benefits of both during our sprint). Now that we know your brand inside and out, it’s time to share it! Ready, set, LIVE!

Already have a website? Not to worry - we’ll help you determine which 7 high-impact pages need to be converted first, then ensure there is a plan to convert the rest of the site.

During your sprint, we’ll schedule 2 hour-long strategy sessions during which we’ll pull out exactly what needs to happen to actually get to the next level in your business. These are effective coaching sessions in which you’ll not only share your concerns, but receive personalized insights on what needs to be done to ensure your marketing efforts are worth your time and money. The notes and information from these sessions will be used to create your final Growth Plan, to be delivered at the end of your sprint.

Now that your marketing is in place, you’ll have new leads coming in! What happens next? Using our messaging and visual identity work as a guide, we’ll set up your email marketing platform of choice and craft a customized nurture sequence of 10 emails that will engage your audience immediately - leading to a better customer experience and more conversions!

Now that you have engaged customers, you’ll also need to use social media meaningfully and effectively to get your message across. In this portion of the sprint, we’ll craft a customized 30-day social media plan for you, complete with content pillars, templates, and ideas for future content.

Although the sprint is a HUGE head start, the work doesn’t end once your brand and marketing efforts are in place. Your marketing efforts need to be consistent and effective. So, we won’t leave you hanging! The last part of the sprint is a 90-day plan with EXACT steps that you/your team will take post-sprint to make sure the visual identity, messaging, and systems/processes we’ve put into place are being adopted. Bonus - you can just copy this plan, make your edits, and then implement every quarter to stay on top of your marketing efforts all year long!